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Helvetica Who hasn’t heard of Helvetica? It’s probably the most recognised classic typeface. Originally designed 1957 by Swiss designer Max Miedinger and Eduard Hoffmann Bodoni Bodoni is a serif typeface designed by Giambattista Bodoni in 1798. Iconically used for the Goodfellas gangster movie poster.
Clarendon Clarendon is a fantastically fat slab serif, created by Robert Besley in 1845. Akzidenz Grotesk Akzidenz Grotesk was designed in 1896 by the H. Berthold AG type foundry and was used as inspiration in 1957 for the Helvetica typeface. Avenir Avenir is a geometric sans-serif typeface designed by Adrian Frutiger (recall the name?
He’s also famous for another classic font, I’ll let you guess which one). FF DIN FF Din is a relatively new typeface compared to the veterans mentioned so far with it being created in 1995 by Albert-Jan Pool. One of my personal all time favs. Futura Futura is another widely used font that can be seen in countless logos. It was originally created in the 1920’s by Paul Renner. News Gothic News Gothic was designed by Morris Fuller Benton in 1908, and has the most amazing fact of being the typeface used during the Star Wars opening credits. Frutiger Remember Adrian Frutiger?
Needless to say he was also the designer behind the classic Frutiger typeface. Meta FF Meta is another member of the modern classic collection, designed by Erik Spiekermann in 1986. Meta is another of my personal favourites.
Gill Sans Designed by Eric Gill in 1926, Gill Sans is another widely used font in graphic design. Famous uses include the London Underground signage.
Garamond Probably one of the most famous names for serif fonts, Garamond can be found in a number of variations. Overall it’s commonly used for body text in books. Mrs Eaves Mrs Eaves is a recent design of a traditional serif typeface style by Zuzana Licko in 1996. Dax Dax, now famously used for the branding of UPS, was originally created by Hans Reichel. Myriad Yes, that one that appears as default in your Adobe apps. Myriad was designed specifically for Adobe by Rober Slimback and Carol Twombly. VAG Rounded VAG Rounded, aka VAG Rundschrift makes an appearance in countless web2.0 logos, but was originally designed in 1979 as a corporate identity for Volkswagen.
Optima Optima is a German typeface designed by Hermann Zapf. It’s a sans-serif font on a low calorie diet with it’s thinning lines around the letterforms. Avant Garde Originally created for the Avant Garde Magazine, the Avant Garde font is now seen in plenty of printed headlines. Univers Univers is another classic by Adrian Frutiger. It has typical swiss styling and is often confused with Helvetica, or Akzidenz Grotesk.
Rockwell Rockwell is probably the most iconic slab-serif font. Designed by Monotype in 1934 it’s now used in all kinds of designs for an eye grabbing impact. Minion Minion is a popular serif font designed by Robert Slimback in 1990 for Adobe. Cleverly named after the traditional naming system for type sizes. Sabon Sabon is another old style serif, this one however was designed by Jan Tschichold in Germany and released by Linotype, Monotype and Stempel in 1967.
Cocon Cocon is the most recent of this collection, designed in 1998 by Evert Bloemsma, Cocon features some cool letterforms with sleek points. Rotis Rotis was built with exceptionally high legibility in mind. Designed by Otl Aicher in 1988.
Bembo Bembo is one of the most popular typefaces used in books, first printed in 1496 and brought to life for the modern age in 1929. Have I missed out your favourite? Add your comment and let us all know your top fonts of all time. I think everyone who reads your comments has now formed an opinion of you as a designer. If you are not a designer then that makes perfect sense because to call fonts such as Avant Garde, VAG, Univers and Rockweel a ‘waste of time’ reveals how little you know about typography and design in general. Your comment that Helvetica feels ‘old’ merely hightlights your design ability, not this timeless, and peerless, typeface.
Maybe you should branch out a little more, look around at what other designers are doing before limiting yourself to 3 typefaces. A good selection, but in my opinion Avant Garde is (just about) ok for headlines but an absolute nightmare for body text. But clients seem to love it.personally, I reckon it all goes back to the good old days of the Letraset catalogue. Show the book to a client who’s complaining about the designer’s choice of typeface (as they do, along with the size of their logo always being to small) and Avant Guarde was the one they would always, absolutely select 100% of the time.
Probably because they couldn’t be bothered to read past the options starting with “A” It hasn’t been unknown for me to substitute Futura in its place when I got back to my studio – and the clients never noticed!;-). FF DIN is actually based on DIN 1451, which was designed in the early 20th century. Albert-Jan Pool did an incredible job expanding and updating the typeface, but to say it was created in 1995 is a little misleading. Just wanted to add that, otherwise a solid list. I actually had a professor at University that used Helvetica and Univers exclusively. I used to love Gill Sans, but I don’t think it’s a very attractive face anymore. Several characters (Capital R, lowercase a, italicized lowecase p) I really don’t like.
And what’s with the superscript dot in Gill Sans Ultra Bold? I guess it has it’s uses, just not a typeface I gravitate towards. I would replace. Mrs Eaves with Kepler (Robert Slimbach) for the incredible breadth of the font. Do we really need Avant Garde, Avenir, AND Futura?. VAG Rundschrift with Helvetica Rounded for versatility. Cocon with c’mon, Cocon?
How about Porcelain or PrintError:)?. I’d replace Myriad with something with a bit more style, like Syntax (Hans Eduard Meier 1968); besides no one wants to see something designed with Adobe’s default application font. And I would have to include a script face such as Snell Roundhand (Mathew Carter, 1964). Finally, I can’t live without Carta, Bundesbahn Pi, and Zapf Dingbats. I heartily disagree with this list. There’s only 3 fonts here that will “last a whole design career”.
Futura, Gill Sans and Garamond. I never use Helvetica unless someone tells me to anymore, because while it is very poplar and well designed, and despite being sans serif – it feels old; especially compared to the elegance of Futura. The last 12 fonts in this list are a waste of time.
Most of those are terrible for anything but headlines, and Rockwell always needs to be hand-kerned no matter what software I’m using. I used to think Myriad was an “OK” font, but nothing I would use over-abundantly, however, Adobe has changed that and I now despise it because they made it the default font in their apps.